Kiehl's Goes Organic!

Kiehl’s is set to launch its first organic Açaí skin care collection, reports today's WWD. The line has received approval from Ecocert and Cradle to Cradle. The four-item line up contains the Brazilian Açaí berry, whose “superior antioxidant properties,” says Chris Salgardo, president of Kiehl's USA, help combat environmental aggressors and stimulate the skin’s natural renewal process. “We heard that our customers wanted organics, that they wanted paraben-free, that they wanted natural — and they wanted to focus on the first signs of aging. We went to the lab to do all that. The result: our new Açaí line.” The products are due out in mid-September and will be available at over 250 specialty stores in the U.S., including 33 free standing Kiehl's stores.

Photo credit: WWD