Gisele Bundchen Launches Eco-friendly Skincare Line

Brazilian beauty and earth-loving model and new mom Gisele Bundchen is here to help us and the environment by sharing the secrets to beautiful natural skin with her new beauty line launching on March 15 People magazine reports. Bundchen, who is a UN ambassador for environmental issues, is launching an eco-friendly line of products called Seeja Pure Skincare.

Gisele decided upon the brand's name as a play on the word seja, meaning "to be" in Portuguese, her first language. The extra "a" was added at the end because "words have a vibration, and aaah! is an exhalation, what you feel when you let go," she told Vogue Magazine.

The line is promises to deliver all-natural ingredients, “thoughtful” packaging and recycled paper;
as a result a revolutionary skincare line that protects and supports your skin's natural radiance, while also protecting the health and beauty of our environment.

The three-product line, which is sold solely on the brand's website, consists of a Day Cream, Night Cream ($70), and Mud Mask ($56). It also features a Pure Skincare Kit ($120), which includes a two-ounce jar of each product, a spa towel, and a mud applicator.

This isn’t the supermodel’s only new project, she also shot ads this winter for Brazilian fashion line Coccli and also Supermodel and husband Tom Brady have recently shown their support for WWF’s Earth Hour by filming two videos that encourage people around the world to join them in turning off their lights for Earth Hour on Saturday, March 27th at 8:30 pm.

Watch these videos and learn more about it!

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Photo credit: Patrick Demarchelier 

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